top of page

About Us

Hi! I'm Rebecca.

My name is Rebecca Boos and for someone with a very mixed background - half Argentinian and half Romanian, born and raised in Germany - I certainly very at home here in Dubai. Overwhelmed and so impressed with the variety and mixture of cultures here, I decided to settle here after completing an internship in the Tourism Industry during my studies.

My Experience in Dubai

After living in Dubai for almost a decade, I gained so much relevant work experience in different fields like Hospitality and Tourism, Events and Conferences, Marketing, Media and People Development, that I decided it was about time to follow my dream and my passion and do what I love doing the most.

HashtagMyHub's Story

One of my biggest passions is the Emirati Culture and its people. For me as an expat, who looks very Arab but actually isn’t, it as always been a challenge, because people look at me and automatically assume in Arabic. Therefore, it has always been very important to me, to adapt and blend in. In order for me to do that, I have learned so much about the people, their culture and their traditions, that I only grew respect, love and admiration for this amazing country we call home and its incredible people and their visionary leaders, Coming from the Hospitality and Tourism background, I have always had the chance to advise foreigners, over all, give cultural advises on how to behave in a correct and respectful manner towards the UAE, its culture and its people.

We are blessed to live freely and safe, with the opportunity to grow our careers, start our own businesses, make a great living and live a lavish lifestyle and enjoy so many other benefits, so the minimum we can do, is be aware and respectful towards the culture.

I strongly believe that this country and its people, deserve more awareness, respect and adaptation from its expat community. Overall a better understanding of its culture and especially for newcomers, tips on how to settle in better along with do’s and don’t’s, business etiquette and much more. I have made it my mission to assist the expat community or tourists to adapt better. I have gathered all relevant information which I have gained during my training in order to become a Licensed Dubai Tour Guide, combine that with my 10 years of work expertise, skills and personal experiences I have made here in the GCC and promote what I believe will have a positive impact on people and will enhance the coexistence of expats and Emiratis. Therefore, I have created a fun, interactive, informational program that is hosted at one of the most traditional venues Dubai has to offer. I have created what we call the “Cultural Awareness Journey” which is the progress of someone who attended our Cultural Awareness Program.

Clearly this goes hand in hand with my other passion of organizing people’s leisure time as well as all kind of “Out of the Box” Events. We are always on the hunt for new and unusual venues, whether it’s a corporate event, an incentive group coming to town, a corporate team-building event, a family fun day out or a birthday surprise party; we are the right people to come to! With our expertise, love for details and big network of amazing suppliers, we make sure our events are one to remember!

Our Vision

At #MyHub, we want to take you on a Guided Cultural Journey which is fun and educational at the same time. In a country made up of over 200 nationalities and 80% of expats, cultural understanding and awareness is crucial for private organizations operating in the UAE. Our vision at #MyHub is to be the connecting link between the expat and the Emirati community here in the UAE. After being here for almost a decade, we came to the conclusion that there is still some kind of barrier and curiosity towards another.


We are aiming to bring cultures together in order to fill the gap and promote mutual understanding and respect. Our corporate programs and activities can support your company by promoting open communication, enhancing staff performance and increasing general corporate productivity. We are trusted to provide greater understanding of the UAE culture and encourage employee integration as well as developing communication channels between employee and client/customer. Life is easier when you are aware.

Our Mission

In order to create a correct cultural understanding for expats living here and/or Tourists visiting the UAE our aim is it to provide cultural understanding. Our workshop is designed in a way, that its informational, interesting and over all very interactive at the same time. Allowing participants to ask questions and receive honest answers without feeling shy. In order to maximize the experience, we will be explaining the Emirati Dresscode first hand, allowing an interaction, taking pictures in order to make this day memorable. In order to make sure the basic information has been understood and is ready to be implemented in the daily routines either at work or during the stay in the UAE we will be ending the workshop with a Q&A Game as well as serving a typical Emirati meal, in order to maximize the Emirati experience firsthand.


Once the Cultural Awareness workshop is completed, you will be able to relate and implement the newly gained information and apply all of it during the Guided Tour, which can be chosen between Dubai or/and Abu Dhabi or any other Emirate of your Choice. This is the second step to take in order to complete your Cultural Journey. During our Tour we will explain firsthand the most important sights, show you the things and sights you need to know, as well as taking you on a ride to things you haven’t done yet and have always been on your bucket list weather you are a tourist or an expat in this County.

Our Values

Providing mutual and cultural understanding and aiming to bring cultures together in order to fill the gap and promote mutual understanding and respect.

Our Goal

HashtagMyHub's goal is to enhance correct communications channels between employees and clients and customers. To enrich the cultural scene by offering cultural understanding while dropping all barriers and answering your questions the best we can.

bottom of page